A New Riding Position
A new, unique riding position that enables the rider to take a natural, delivering a more stable, controlled and safer ride.
The ultimate riding stance
A new, unique riding position that enables the rider to take a natural stance, delivering a more stable, controlled and safer ride.
* Compared to an average traditional e-scooter stance.
Enhance stability and handling as you stand closer to the ground
Improves braking performance as you stand further back
Improved balance and comfort as feet are positioned shoulder-width apart
Take a look behind the scenes of our latest product launch.
Once upon a time
Traditional electric scooters were adaptations of kick-scooters, designed as toys for kids. These models have a narrow deck that forces riders into an awkward stance with one foot behind the other, making them inherently unstable, especially at higher speeds.
A whole new position
Pure's forward-facing design marks a significant departure from the traditional scooter layout. By positioning your feet side by side, you achieve a more natural, stable, and controlled riding stance. This wider, lower positioning lowers your centre of gravity, enhancing stability and making your ride safer and more enjoyable.
A Revolutionary Riding Position
Facing forward isn't a novel concept in transportation. Bicycles, motorcycles, and cars all use this orientation because it provides better control, stability, and visibility. By applying this principle to electric scooters, Pure has created a ride that feels intuitive and secure, giving you the confidence to navigate city streets with ease.
discover our scooters
Engineered in the UK with a focus on control, comfort and reliability. Explore our electric scooters.
