PURE ADVANCE
The e-scooter reinvented

Ultimate riding position. Longest range.

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The best just got better.

PURE AIR 4 PRO

Classic design. Refined ride.
Powerful, reliable and safe.

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The original reimagined

PURE AIR³

The third generation of our original electric scooter reimagined. Powerful, reliable and safe.

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Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

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Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

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Design is everything

PURE ADVANCE

The ultimate riding position, enabling the rider to take a natural
stance, delivering a more stable, controlled and safer ride.

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Design is everything

PURE ADVANCE

The ultimate riding position, enabling the rider to take a natural stance, delivering a more stable, controlled and safer ride.

Shop now ➜

Only with Pure

All our e-scooters come with the following as standard. Make sure you aren’t lacking.

Maximum
visibility

Dynamic handlebar
indicators ensure
signalling is clear
and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently
returns the handlebar to centre
after turning. Have pure control,
even over rough ground.

Powerful
motors

Improved hill climbing
and powerful, responsive
acceleration with our
upgraded 710w motor.

Maximum
visibility

Dynamic handlebar indicators ensure
signalling is clear and visible.

Active Steering
Stabilisation

A helping hand on every corner.

Active steering stabilisation gently returns
the handlebar to centre after turning.
Have pure control, even over rough ground.

Powerful
motors

Improved hill climbing and powerful,
responsive acceleration with our
upgraded 710w motor.

"The Advance Flex is the king of e-scooters!"

Stuff Magazine

"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."

T3

"Pure Electric's new e-scooter will change how you [choose to] ride."

Tech Radar

"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"

Red Dot Winner 2023

"This is a seriously impressive and well-engineered product."

Expert Reviews

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Same day shipping

Order before 2pm

Secure payments

Bank secured payments

14 day Returns

Free returns for repairs