NEW

Classic design. Refined ride.

PURE AIR⁴

Discover the Pure Air range — powerful, reliable and safe.

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NEW

Classic design. Refined ride.

PURE AIR⁴

Discover the Pure Air range — powerful, reliable and safe.

Shop now ➜ Learn more ➜

New exclusive partnership

PURE X MCLAREN

Precision + performance beyond the race track.
World-class racing meets world-class riding.

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New exclusive partnership

PURE X MCLAREN

Precision + performance
beyond the race track.

World-class racing meets
world-class riding.

Shop now ➜ Learn more ➜

Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

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Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

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Unleash your next adventure

PURE ESCAPE+

Meet the new Pure Escape+. Our most robust, reliable ride. Primed for stability, durability and fun.

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Unleash your next adventure

PURE ESCAPE+

Meet the new Pure Escape+. Our most robust, reliable ride. Primed for stability, durability and fun.

Shop now ➜

All Electric Scooters

Explore our full range, including the Air⁴, Flex, and Escape+, to find your perfect electric scooter.

Browse e-scooters → Compare

Only with Pure

Our scooters come with a selection of these premium features, depending on model:

"The Advance Flex is the king of e-scooters!"

Stuff Magazine

"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."

T3

"Pure Electric's new e-scooter will change how you [choose to] ride."

Tech Radar

"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"

Red Dot Winner 2023

"This is a seriously impressive and well-engineered product."

Expert Reviews

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Free next day delivery

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30 day money back

Free returns

Latest news

07.09.2024

Adam Norris on the Future of Pure Electric

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01.05.2024

A day in the life of Dune

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21.03.2024

Stella Mccartney Paris Fashion Show

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