The best just got better.
PURE AIR 4 PRO
Classic design. Refined ride.
Powerful, reliable and safe.
The original reimagined
PURE AIR³
The third generation of our original electric scooter reimagined. Powerful, reliable and safe.
Shop now ➜Size matters
PURE FLEX
Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.
Shop now ➜Size matters
PURE FLEX
Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.
Shop now ➜Design is everything
PURE ADVANCE
The ultimate riding position, enabling the rider to take a natural
stance, delivering a more stable, controlled and safer ride.
Design is everything
PURE ADVANCE
The ultimate riding position, enabling the rider to take a natural stance, delivering a more stable, controlled and safer ride.
Shop now ➜Only with Pure
All our e-scooters come with the following as standard. Make sure you aren’t lacking.
Maximum
visibility
Dynamic handlebar
indicators ensure
signalling is clear
and visible.
Active Steering
Stabilisation
A helping hand on every corner.
Active steering stabilisation gently
returns the handlebar to centre
after turning. Have pure control,
even over rough ground.
Powerful
motors
Improved hill climbing
and powerful, responsive
acceleration with our
upgraded 710w motor.
Maximum
visibility
Dynamic handlebar indicators ensure
signalling is clear and visible.
Active Steering
Stabilisation
A helping hand on every corner.
Active steering stabilisation gently returns
the handlebar to centre after turning.
Have pure control, even over rough ground.
Powerful
motors
Improved hill climbing and powerful,
responsive acceleration with our
upgraded 710w motor.
"The Advance Flex is the king of e-scooters!"
Stuff Magazine
"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."
T3
"Pure Electric's new e-scooter will change how you [choose to] ride."
Tech Radar
"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"
Red Dot Winner 2023
"This is a seriously impressive and well-engineered product."
Expert Reviews
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Same day shipping
Order before 2pm
Secure payments
Bank secured payments
14 day Returns
Free returns for repairs